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RISE Collaborates with Starry® at AT&T WNBA All-Star 2023

Participation Includes a Critical Conversation Panel featuring WNBA MVP A'ja Wilson

July 11, 2023

NEW YORK - RISE, the national nonprofit coalition of major U.S. sports leagues and media networks that uses sports to eliminate racism and champion social justice, is proud to announce it is collaborating with STARRY, the official soft drink of the NBA, the WNBA and NBA G League, to host a Critical Conversation panel discussion during AT&T WNBA All-Star 2023 at the Mandalay Convention Center in Las Vegas on July 15.

The Critical Conversation panel, which features STARRY Marketing Director, Yasmin Grant, Memphis Grizzlies center/forward, Jaren Jackson Jr., Boston Red Sox SVP of Community, Alumni and Player Relations, Pam Kenn and WNBA MVP, A'ja Wilson, will discuss ways to combat the narratives around women athletes and how we can empower them to own their stories in order to amplify and advance women's issues in sports.

“We are extremely proud to support WNBA All-Star Weekend with STARRY,” said RISE CEO Diahann Billings-Burford. “The incredible professionals featured on this panel will help us continue our efforts in empowering and equipping women in sport and business with tools for personal and professional success.”

“Since 2020, PepsiCo has helped inspire leaders in sport to create positive change and champion racial equity in partnership with RISE,” said Yasmin Grant, STARRY Marketing Director . “We're proud to continue that commitment and shared mission of advancing equality and uniting people through sports during the Critical Conversation panel at WNBA Live.”

"As a STARRY athlete, I'm honored to be a part of the RISE Critical Conversation panel alongside such successful women and men in the industry to continue empowering women in sports,” said A'ja Wilson, All-Star Forward for the Las Vegas Aces. “To participate in this panel during WNBA All-Star 2023, where we all come together to celebrate the game of basketball, it's special for me and I'm thrilled to have the opportunity to uplift and support women through important conversations."

The panel discussion will take place at 1 p.m. on Saturday, July 15.

About RISE

RISE is a national nonprofit that educates and empowers the sports community to eliminate racial discrimination, champion social justice and improve race relations. Through partnerships and programs, RISE inspires leaders in sports to create positive change on matters of race and equality. RISE's vision is to create a nation unified through sports committed to racial equity and social justice. Follow RISE on Instagram, Twitter and Facebook @RISEtoWIN or learn more at https://risetowin.org

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.

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