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RISE at Super Bowl LVII

For the eighth consecutive year, RISE will host a series of programs leading up to the Super Bowl to raise awareness and inspire action to address matters of racism, injustice, equity and inclusion.

Programming will be held both in-person and virtually for all fans and members of the sports community to access and learn. It includes our Eighth Annual Super Bowl Critical Conversation, Super Bowl Multi-Week Leadership Program celebration, expanded Champions of Change Fan Experience, our Second Annual Representation Matters and special Super Bowl editions of our podcast.

With the national discourse around issues of racism, diversity and inclusion becoming increasingly polarized and mischaracterized, the RISE Eighth Annual Super Bowl Critical Conversation will highlight the urgency for continued education, dialogue and action to address these issues within sports and beyond.

The conversation, moderated by Steve Wyche (NFL Network) will drop on all social channels @RISEtoWIN on Wednesday, Feb. 8 at 11:30am ET / 9:30am MT, featuring Kelvin Beachum (Arizona Cardinals), Scott Pioli (NFL Network & CBS Sports), and Nona Lee (Truth DEI Consulting). Participants will discuss how using the platform of sports can walk towards creating meaningful societal change. They will also share how they seek to address racism in their communities and explore how sports leaders can unite people around the goals of achieving racial equity, true inclusion and complete justice.


The RISE Champions of Change fan experience at the Super Bowl Experience presented by Lowe's at the Phoenix Convention Center during the lead up to Super Bowl LVII. The Champions of Change experience is designed to educate, evoke empathy, and inspire action through a multi-sensory journey that showcases the impact of sports on promoting social change. During this experience, fans will have the opportunity to listen to first-hand accounts from NFL players regarding their experiences with race, discrimination, and activism. Additionally, they will engage with the "RISE Road to Progress", an interactive timeline that chronicles the historical relationship between sports and social justice.


Champions of Change: The RISE Podcast AT Super Bowl LVII

Get ready for an electrifying experience as Champions of Change: The RISE Podcast brings you live and exclusive Super Bowl coverage for the sixth year in a row! Tune in as we hit the Radio Row in Phoenix, interviewing NFL players, executives, and more. Don't miss a beat and follow us leading up to the big game on February 12th for all the latest interviews.

Our podcasts are easily accessible on your favorite platforms, including Spotify, Apple Podcast, Google Podcasts, Audacy, iHeartRadio, Stitcher, TuneIn and SoundCloud. Subscribe now and join the conversation on how leaders in sports are making a difference on matters of race, diversity, and inclusion within sports and society.

Be inspired by the power of athlete activism, the positive impact of athletes and other sports leaders on their communities, and the role of sports in bringing people together and improving race relations in our country. The Champions of Change: The RISE Podcast gives you an inside look at the game-changing moments that are shaping the future of sports.

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The RISE Super Bowl Leadership Program has taken place over the months leading up to Super Bowl LVII that aims to empower college students in the Phoenix area to make a positive impact on their communities through cultural and community-focused projects addressing racial injustice. Students embark on a journey of self-discovery, developing projects to showcase their perspectives, creativity, and leadership skills, and during the event, their projects will be celebrated and displayed, giving them the opportunity to inspire others.

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Addressing the dual call for diversity in sports business and the desire to hire and retain diverse candidates who are rising stars in this industry, RISE presents Representation Matters, a half-day, in-person experience for sports professionals, from mid-level staffers to executives. Representation Matters cultivates opportunities for meaningful professional networking and connections via an interactive experience focused on equity building in sports business. The program is designed to spark dialogue amongst employees and employers, gain insight from leaders in the sports field, and create connections that can last a lifetime.

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