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RISE at Super Bowl LVI

For the seventh consecutive year, RISE will host a series of programs leading up to the Super Bowl to raise awareness and inspire action to address matters of racism, injustice, equity and inclusion.

Programming will be held both in-person and virtually for all fans and members of the sports community to access and learn. It includes our Seventh Annual Super Bowl Critical Conversation, Super Bowl Multi-Week Leadership Program celebration, brand new Champions of Change fan experience, Representation Matters: Diversity in Sports Business summit and special Super Bowl editions of our podcast.

With the national discourse around issues of racism, diversity and inclusion becoming increasingly polarized and mischaracterized, the RISE Seventh Annual Super Bowl Critical Conversation will highlight the urgency for continued education, dialogue and action to address these issues within sports and beyond.

The conversation, moderated by Jim Trotter (NFL Network) and streaming on Twitter @RISEtoWIN on Wednesday, Feb. 9 at 7pm ET / 4pm PT, features Kelvin Beachum (Arizona Cardinals), Jason McCourty (Miami Dolphins), Chris Ballard (General Manager, Indianapolis Colts) and Diahann Billings-Burford (CEO, RISE). Participants will discuss how racism still affects daily life, individual experiences and various sects and structures in society such as education, voting rights and hiring practices in the NFL. They will also share how they seek to address racism in their communities and explore how sports leaders can unite people around the goals of achieving racial equity, true inclusion and complete justice.


RISE will activate its Champions of Change fan experience at Super Bowl Experience presented by Lowe’s at the Los Angeles Convention Center (1201 S Figueroa St) throughout the week leading up to Super Bowl LVI. Champions of Change takes fans on a multi-sensory journey designed to educate, evoke empathy and inspire action, while highlighting the impact sports have on inspiring social change. Fans will hear firsthand stories from NFL players on their experiences with race, discrimination and activism, and explore the RISE Road to Progress, an interactive timeline that chronicles the historic intersection of sports and social justice. In Los Angeles? Learn more on how to attend Super Bowl Experience by visiting the NFL’s website. Fans across the country can also experience Champions of Change virtually by visiting www.RISEtoWIN.org/champions.


Champions of Change: The RISE Podcast - Super Bowl Specials

For the fifth consecutive year, Champions of Change: The RISE Podcast is hosting special Super Bowl episodes, and will be LIVE on Radio Row in Los Angeles interviewing NFL players, executives and more.

Be sure to follow us throughout the week leading up to the Super Bowl on Feb. 13 to catch our latest interviews. You can find and subscribe to our podcasts on: Spotfiy, Apple Podcast, Google Podcasts, Audacy, iHeartRadio, Stitcher, TuneIn and SoundCloud. Champions of Change: The RISE Podcast provides leaders in sports a platform to share their perspectives on matters of race, diversity and inclusion within sports and society. We discuss athlete activism, highlight how athletes and other leaders in sports positively impact their communities and talk about the power of sports to bring people together and improve race relations in our country.

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Leading up to Super Bowl LVI, RISE is holding our third annual Super Bowl Leadership Program to empower high school student leaders and youth coaches from across the Los Angeles area, as well as select college students from across the country, to identify and create solutions for reducing racial inequities and injustices in their communities.

The program, which centers around the theme of “Empowering and Connecting Communities for Racial Justice,” launched in December 2021 at SoFi Stadium, the home of Super Bowl LVI, and will culminate on Tuesday, February 8 with a virtual celebration. Participants are tasked with producing a creative project related to the program theme that will be featured by RISE during Super Bowl Week. Through virtual and in-person engagements over two months, the program breaks down barriers and builds relationships among participants with a cross-section of races and socioeconomic backgrounds, and incorporates engagements with athletes, sports professionals and social justice leaders. Participants engage in activities focused on topics and skills related to identity, perspective taking, power and privilege, civic engagement, and community building.

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Addressing the dual call for diversity in sports business and the desire to hire and retain diverse candidates who are rising stars in this industry, RISE and Pro Sports Assembly present Representation Matters, a half-day, in-person experience for sports professionals, from mid-level staffers to executives. The Feb. 9 event at the Rams Hospitality House in Downtown Los Angeles cultivates opportunities for meaningful professional networking and connections via an interactive experience focused on equity building in sports business. The program is designed to spark dialogue amongst employees and employers, gain insight from leaders in the sports field, and create connections that can last a lifetime.

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