13 NFL players support RISE during My Cause, My Cleats campaign Golden State Warriors' Green brings RISE message to NBADec. 05, 2016
Thirteen players from nine teams showcased “Sideline Racism” cleats supporting the Ross Initiative in Sports for Equality (RISE) as part of the NFL’s inaugural My Cause, My Cleats campaign.
The campaign allows players from across the league to wear cleats that highlight a charitable cause important to them during all Week 13 games (Dec. 1 to 5). More than 500 players, including players who were on their Bye Week, showcased their causes. The RISE cleats were higlighted in six games.
Featuring the phrase “Sideline Racism,” the RISE logo and the player’s number, the cleats are gold, to show that the gold standard is treating everyone with respect and dignity. RISE is an unprecedented alliance of professional sports leagues, organizations, athletes, educators, media networks and sports professionals using sports to bring people together to promote understanding, respect and equality. Through public awareness campaigns and educational programming, RISE aims to improve race relations.
In addition to the NFL campaign, Draymond Green of the NBA’s Golden State Warriors helped to extend RISE’s cause. Green wore special RISE shoes with a similar design to the cleats Saturday, Dec. 3, in the game against the Phoenix Suns.
NFL Players who chose to wear RISE’s “Sideline Racism” cleats are:
- Andre Branch (Dolphins)
- Jurrell Casey (Titans)
- Mike Evans (Buccaneers)
- Brandon Graham (Eagles)
- Justin Hunter (Bills)
- Jelani Jenkins (Dolphins)
- Trumaine Johnson (Rams)
- Tyrann Mathieu (Cardinals)
- Derrick Morgan (Titans)
- Robert Nkemdiche (Cardinals)
- Mike Pouncey (Dolphins)
- Jimmy Smith (Ravens)
- Brandon Williams (Ravens)
The players showed off their cleats and their support for RISE and its mission through social media posts throughout Week 13. Dolphins defensive end Andre Branch tweeted a photo of his cleats with a message about “treating everyone with respect and dignity.” On Facebook, the NBA’s Green posted photos of his shoes with a message including, “No matter the sport, we stand united.”